The Pittsburgh Public Schools will drop "public" from its name and adopt a new, standardized way of referring to its schools as part of a campaign to brighten and strengthen the district's image.If the public has a negative attitude about public schools, did anyone think to find out why? If the schools are not what people want them to be, maybe changing the schools rather than their name would be a better idea.
For example, Schenley High School will be called Pittsburgh Schenley.
Superintendent Mark Roosevelt's staff unveiled the policy at a school board Education Committee meeting last night.
Under the policy, the district simply will call itself the "Pittsburgh Schools." The district's logo -- a pattern of circles, triangles and squares -- will still be used.
But the district also will begin using "Excellence for All," the name of its sweeping academic-improvement plan, on all stationery and other written materials. "Excellence for All" has its own logo with a gold swirl and star.
Lisa Fischetti, chief of staff, said the district isn't changing its legal name or the legal names of its 65 schools, it's just introducing a new way of referring to them. She said the new policy complements Mr. Roosevelt's efforts to remake the district academically and boost its image.
Under the new policy, Sterrett Classical Academy will be called Pittsburgh Sterrett. But the school's traditional name still will be used -- albeit in smaller print -- on stationery and other printed materials.
School board members offered little reaction to the policy, which does not require board approval.
By dropping "public" from its name, Randall Taylor said, the district might be able to avoid the negative attitude often associated with public schools.
Like I said, lipstick on a pig.
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