This column on the Personal Democracy Forum, attempts to explain the reason why Republicans are winning at using technology in campaigns. Perhaps the most insightful comment is that Democrats focused on the "game" aspects (like campaign bloggin), while Republicans focused on technology that allowed them to get people on the ground.
I have previously noted that technology is not a panacea for politics and never will be. Technology is a tool by which the traditional needs of politics can be accomplished at a lower cost or a faster speed, but technology does not obviate the need for adherence to basic political principles. In short if technology helps you mobilize voters or pursuade swing voters to your side, great. Otherwise it is a distraction.
Why Republicans are Winning at Tech Personal Democracy Forum
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