Matthew Tabor does what I usually don't have time to do, address the multitude of silly press releases that sometimes clog our inboxes. Seriously, if you blog on a certain topic, you are bound to get inane press releases. Since I am the editor, publisher and sole writer for my blog, like Matthew Tabor, I have complete content control over what gets posted here. I don't pay much attention to these types of emails and can usually dispense (dispose) of them after the first three sentences.
But go read Tabor's response, it is a classic.