The Gender Card

The Obama Administration's blitz over the next few days to drum up support for their health plan that doesnt' really exist has taken a turn into the micro-targeting:

Michelle Obama said women are being “crushed by the current structure of our health care” because they often are responsible for taking care of family illnesses, arranging checkups and monitoring follow-up care.

“Women are the ones to do it,” she said to an audience of 140 people, including representatives from groups such as the Women’s Chamber of Commerce and the National Council of Negro Women. “Mothers are the ones that do it. And many women find themselves doing the same thing for their spouses.”

Women also are more disproportionately affected by the lack of insurance options because they are more likely to work part-time or at small businesses that don’t provide coverage.

“It’s not surprising that so many millions of women are simply going without insurance at all,” Obama said.

That last line simply cracks me up.

There is an acknowledged bloc of uninsured Americans, between 45 and 48 million depending on where you get your numbers. So statistically, between 22 and 24 million of those uninsured people must be female. So while the First Lady's statement is true, the way it is couched is to make it seem like women represent a disproportionate share of uninsured. So it is somewhat misleading.

The fact that this kind of semi-micro-targeting is necessary, it seems to smack of a bit of desperation by the Obama Administration.